We Understand Data

It’s our passion, we’ve been collecting, processing, normalising and analysing it since 2004.

Video game companies around the world come to us for our extensive global commercial, communications and consumer data, but also for our expertise in building reports and interpreting the trends, not to mention our exemplary customer service!

2017 saw the launch of Fusion, our pioneering analytics platform which offers an intuitive UI and provides seamlessly blended data-sets within fully customisable reports, giving you the competitive edge in minutes.

Our in-house development team, based in Blackpool, allows us to continually improve our offering and provide our clients with bespoke solutions to their specific, unique requirements.

Being situated in the picturesque, historic village of Cookham, close to the river Thames gives our busy Head Office a relaxed, cheerful atmosphere, whilst still being within easy reach of all the hustle and bustle of London.

Leadership Team

Meet the Fancensus team!

Kerri Davies

Founder/Director Kerri’s a keen horse rider, often competing in British Eventing and is also an avid music fan, regularly attending festivals and gigs. A background in video games marketing and commercial leadership naturally led her to the inception of Fancensus.

Ryan Janes

VP Commercial Adventurous Ryan is a pivotal member of the company, his responsibilities are cross-functional, working closely with all departments. Ryan’s a true geek, being a hobbyist reviewer, he enjoys all things video games and is also keen on keeping abreast with the comic book world and travelling as much as possible.

Tim Igoe

Senior Developer Tim’s a programming wiz, our revolutionary analytics platform, Fusion, is mostly down to his genius. Heading up our development team, he’s responsible for implementing all our ideas and requirements, plus those of our clients. Having worked with Fancensus for many years, he lives for the data, he’ll fight for it and defend it at any cost!

David Sidebottom

VP Of Insights David’s the newest member of our Leadership Team. Utilising his 25 years’ experience of insights & analytics across the wider content & technology sectors, he brings an additional layer of insights and understanding to Fancensus' already wide ranging datasets. When not typing at a keyboard, he’s making music at a keyboard with his rock ‘n’ roll band!

FAQs

What Is Fusion?

  • It’s our bespoke analytical platform that offers unrivalled flexibility to the user, putting you in complete control.
  • All our data-sets feed straight into Fusion, so you can see them all in one place. Any combination of sources can be analysed together.
  • Fusion offers a huge amount of scope for displaying and analysing data, allowing you to look across the industry and its products as a whole, or to focus in on one specific genre, publisher, developer, product, territory or retailer, plus everything in between. (Depending on your subscription package)
  • Fusion has the ability to display data in a variety of ways, including tables, line graphs, pie charts, column charts, pyramid charts, spider charts, images, text and more.
  • Easily export to CSV, XLXS, PNG, & PPT to share with others who don’t have a Fusion account.
  • Access Fusion from anywhere via a web browser the instant we've created your account.
  • Regular improvements to Fusion from client feedback and internal brainstorming keep our development team busy.
  • Choose from templates of individual charts and graphs, pre-built reports, create your own from scratch or let us do it for you!

What Is Communications Data?

  • We track all relevant video games coverage Globally, across press and social platforms, from rumours through to launch and beyond.
  • We currently monitor:
    • Websites
    • YouTube
    • X (formerly Twitter)
    • Facebook
    • Twitch
    • Instagram
    • Reddit
    • TikTok
    • Threads
    • Bilibili
    • Vk
  • The list of things we track and gather is extensive, it includes everything from number of activities, front-page coverage, article content analysis and article sentiment through to review scores and authors, YouTube views and influencers, post counts and reactions, plus much, much more.
  • We have historical data going back many years, which we utilise for big picture trends over time.
  • We monitor a huge range of specialist gaming outlets both big and small. We also monitor tech sites, film sites and a wide cross section of mainstream and lifestyle outlets.
  • Social media account types we track include:
    • Influencers
    • Professional media outlets & journalists
    • Publishers and developers
    • Brands and IPs
    • Platform holders
    • Celebrities
  • We have different tiered levels of Key Influencers and if we don’t already have an Influencer on our system that is relevant to your business we can very easily add them, including all their history.
  • While we attempt to monitor all key outlets, if there are further you require we can easily add them at request.
  • You DO NOT need to set up keywords or inform us of games to track, we automatically track all video games from their first mention whether it’s an official announcement or just a rumour. You will not need to set anything up. You can see data for any game using Fusion whenever needed (subject to your subscription package).

What Is Sales & Pricing Data?

  • We track all types of sales-related data for all video game products across digital and physical stores, for the whole lifetime of the product from the moment pre-ordering goes live.
  • For Video Games, we currently track:
    • Pre-order numbers.
    • Sell-in numbers.
    • Weekly sell-through and stock figures (inc. gsd & gfk).
    • Daily sell-through.
    • Online prices and stock statuses (inc. competitor products).
  • For films we utilise the OCC weekly digital sales and their monthly VOD data, as well as online pricing.
  • With regards Video Games, we monitor:

    • 350 retailers for sell-through.

    • 650 digital and physical online stores for Price Monitoring.

  • We cover major countries worldwide including LATAM and across Asia.
  • We currently only cover the UK for film products.
  • Any territories we're not currently covering can be added at request.
  • We’ve been processing individual retailer Sell Through and Pre Orders for video game clients since 2006.
  • Such data is subject to individual licenses from 3rd party data owners.
  • Our game price monitoring data goes back to 2017.
  • We launched Film pricing data on 1st October 2020, so data for film products only goes back that far.
  • We have OCC film data back to the start of July 2019, however we may be able to import further historical data if required.

Processing and Use of Sales Data:

  • Stock and sales data varies depending on product and territory. For the most part it’s collected weekly, however global sales data for new game releases is imported daily, as well as comprehensive store-level daily data for certain US retailers.
  • Pricing data is collected twice a week for all products with additional daily captures for digital titles.
  • When and how often we collect data is negotiable and something that we can tailor to your needs.
  • We capture pricing data more frequently on a temporary basis during high promotional times such as Black Friday.
  • We have a relationship with ChartTrack, gfk, OCC and directly with retailers.
  • Pricing data is collected via our bespoke internal system.
  • Data is sorted automatically by our system, manual checks are then carried out by our analytics team.
  • You can view all available data using Fusion, our pioneering analytics platform.
  • We can incorporate our data into your own internal systems via API or FTP transfers.
  • Yes, absolutely. We will provide you with a direct email address to email your files to. Upon receipt, your data will be automatically imported into our system.
  • We can also import your back-data/history.

How Can We Help?

With blended, united data-sets, all in one place, understanding trends, performances and KPI’s has never been so dynamic, visual and easy to do. We can support you in making informed plans and educated decisions to boost revenue, promote your product, increase your social performance and discover your audience. Book a demo now to find out more!